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1908 Catalog Page 1

A Message from the Company
(The 1908 Catalog)

Catalog Page 14
Catalog Page 14
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The 1908 Elmore is a new Elmore--a new expecially in the sense of its remarkable ignition improvement--but it is also a highly refined development of the first two-cycle Elmore that was ever placed upon the market.We were absolutely right in principle when the first Elmore was built. We were not groping in the dark, nor following after the false gods of experimental construction. We have steadily pursued our first ideal, working always along the same lines but refining and bettering every point and detail in Elmore construction.We started on the assumption that turning power was the first requisite in automobile construction. The whole world has come to recongnize the correctness of that assumption, but the Elmore alone realizes in its construction and operation to-day the perfect development of that ideal.Having attained the ideal of continuous and unbroken power, we realized next that the vast majority of automobile troubles had their seat in the valve system. Accordingly, we abolished valves. This reduced occasion for trouble in the Elmore to the ignition system; and now as a fitting climax to our years of betterment and perfection, we have absolutely abolished all ignition troubles.After all, are we not warranted in promising you for 1908 "The most perfect car of its class in the world?"

THE ELMORE MODEL FORTY. $2,500.00

The four-cylinder Model Forty Elmore is the highest expression of two-cycle construction the world has ever seen--a car so powerful, so elementally simple, and so luxurious in lines and appointments that it immediately commands comparison, with no fear as to the result of such comparison, with the costliest cars of four-cycle construction at home or abroad. We offer you the Elmore Model Forty as the highest achievement of this factory since the industry was inaugurated.

THE ELMORE MODEL THIRTY. $1,750.00

The three-cylinder Model Thirty Elmore has proven itself in the past year one of the most desirable and substantial cars on the market for people who wish a car of moderate speed which requires in its maintenance and operation a minimum of cost and effort.

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Catalog Page 15
Catalog Page 15
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(The above is the Specifications page of the catalog, listing the features of the Elmore 30 and the Elmore 40 Touring Cars. Click on the image to read the contents.)

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