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1908 Catalog Page 1

A Message from the Company
(The 1908 Catalog)

Catalog Page 7
Catalog Page 7
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the fly-wheel revolves, as compared with an engine like the valveless two-cycle Elmore which receives an impulse from each cylinder each and every time the fly-wheel revolves.

That the manufacturers of the four-cycle type realize its shortcomings this year as never before is apparent in the remarkable increase in the number of six-cylinder cars to be built for 1908; and in the frank admission made in the six-cylinder announcements.

The only possible reason for building a six-cylinder car is, of course, to endeavor by the increase in cylinders to approximate a continuous application of power.

Study the six-cylinder car and you will be driven by the very logic of the situation to the purchase of a valveless two-cycle Elmore. Listen to the story of its virtues and advantages. Bear in mind that every one of these advantages intensified a hundred-fold you get in the four-cylinder two-cycle Elmore, minus the absolutely prohibitive weight, expense and complication.

In our preliminary announcement concerning the new valveless two-ycle Elmore we said:

"We promise you the most perfect car of its class in the world."

At the first blush this statement may seem to be far-fetched and unwarranted.

But if you will pursue the subject a little bit further we believe that you will agree with us that we are fully justified in making such a promise; and perfectly able to fulfill it.

We assume that you will grant that an automobile from which all engine trouble has been absolutely eliminated comes pretty close to being a perfect car.

Well, engine troubles ceased in the Elmore several years ago. We mean this statement to be accepted literally. We sell the Elmore - and our agents sell it - with the absolute assurance that the last possible element of trouble is eliminated from the valveless two-cycle engine.

It is difficult for us to state this apparently simple but vitally important fact as clearly as we would like. It is almost impossible to convince the perspective buyer that he is not going to have any trouble at all with his engine - and yet that is precisely what we want you to expect from the valveless two-cycle Elmore. We mean literally, as we have said in another paragraph in this book, there is nothing for the Elmore owner to pay attention to but the spark-plug.

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Catalog Page 8
Catalog Page 8
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Catalog Page 9
Catalog Page 9
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