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1908 Catalog Page 1

A Message from the Company
(The 1908 Catalog)

Catalog Page 5
Catalog Page 5
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simplicity - that the two-cycle engine was the fittest, which would survive, because in principle and operation it was actually elemental in simplicity.

The accumulated evidence of years, in support of this contention, attained a volume in 1907 which actually removes the entire question from the realm of controversy. The superiority of the principle of continuous power can never again be seriously or successfully questioned.

Aside from the performances of individual Elmore cars, the greatest impetus given the two-cycle principle in the past year was expressed in the increased and extraordinary demand for the car itself.

With an almost doubled capacity, the floors of the Elmore factory were sold clean early in July. It was the only car in America - of any size, class or price - for which there was a demand far in excess of the ability to supply.

Elmore dealers everywhere - without a single exception - were extraordinarily successful. Many of them felt aggrieved that their allotment could not be increased. Premiums were paid - not only for 1907 models, but, in three cases at Los Angeles, for used cars of the 1906 model.

So the Elmore car took rank with the few substantially successful cars of 1907 which can be checked off on the fingers of one hand - and in view of the fact that its success marked the recognition of a specific principle in construction, it looms up largely as the most noteworthy automobile achievement of the year.

The demand of which we have spoken was not a sudden manifestation on the part of the public. Every Elmore year has been a successful year. Appreciation of the valveless two-cycle engine has simply grown and grown in ever-widening circles as Elmore owners have spread the story of their experiences - as disappointed buyers of four-cycle cars have cast about for relief from four-cycle inefficiency - as Elmore performances have noised about the advantages of continuous power.

We have space here for only a passing reference to Elmore accomplishments during the year 1907.
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Catalog Page 6
Catalog Page 6
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Of these, the most satisfactory, because the most thorough and practical, was the performance of the Elmore with a sealed-bonnet in the Glidden Tour.

We have always maintained that the only tests of automobile construction worthy of the name are those involving an exposition of sustained power. The conditions of the Glidden Tour - drastic enough in themselves - did not seem to us a sufficient test of a car like the Elmore, enjoying, as it does, the advantage over four-cycle cars of a continuous and unbroken application of power.

So, when the start was made at Cleveland, the bonnet of the Elmore was locked, the key turned over to a committee, and the whole sealed. No human hand broke the seal, or lifted the hood or touched the engine from the start in Cleveland to the finish in New York, or for three weeks thereafter.

For three weeks the sealed car pounded around New York and Philadelphia for demonstrating purposes - the same smooth, sweet, silent engine that came through the tour without a flaw.

Don't consider this performance alone. Link it in your mind with the testimony of hundreds of users to the effect that their repair-bills for the Elmore are practically nil. Remember it when you remember also that in scores and scores of cases the monthly cost of upkeep has been shown to average from $1.20 to $2.00 - that Elmore owners actually and literally have nothing to look after but the spark-plug.

In the light of these and a multitude of other evidences of economy peculiar to the Elmore and no other car, the performance of the sealed-bonnet Elmore in the Glidden Tour attains a marked and unusual significance.

We have referred elsewhere to the widespread and growing realization that in uneven, intermittent application - the idle stroke and the added loss of power resultant from the valve system - there exists a fatal defect which can only be avoided by the abandonment of the principle itself.

We shall assume - because it cannot be otherwise - that every owner of a four-cycle car is cognizant of the inefficiency of an engine which only receives an impulse from each cylinder every other time

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